Axel & Ash | Becoming MAMA | Pregnancy Journal
Becoming a mama is one of the most transformative journeys a woman will ever experience. The Axel & Ash Pregnancy Journal for Mum-to-Be is thoughtfully designed as a sacred space to pause, reflect and document this powerful season of life.
Part journal, part cherished keepsake, it gently guides you through the year when you become two — capturing milestones, emotions and the quiet magic of motherhood unfolding.
What Makes It Special
- 52 weeks of guided journaling
- Covers all 4 trimesters
- Weekly curated prompts
- Inspiring interviews with mamas
- Beautiful imagery from global creatives
- Designed as a lasting keepsake
Designed to Support & Celebrate
This guided pregnancy journal includes:
Thoughtful weekly reflection prompts
Space to document milestones and feelings
Baby name lists
Doctor appointment logs
Birth bag checklist
First guests list
Special keepsake pages
Created to help expecting mamas tune in, connect with their intuition and honour their journey.
Perfect For
Pregnancy journal for mum-to-be
Baby shower gift
Gift for expecting mum
First pregnancy gift
Keepsake pregnancy book
Mindful maternity gift
Discover More for Mum-to-Be
Browse our Pregnancy Journals & Affirmation Cards
Explore our Mum-To-Be Essentials
Shop our Pregnancy Gift Boxes
Create your own Curated Pregnancy Gift
Founded by Swedish creative Hanna Axelsson Sahlen — known as Axel — Axel & Ash was born from a love of storytelling and design.
What began as a side project during her TV career has grown into a globally recognised design house, with journals and keepsakes now sold in over 19 countries. Each piece is beautifully curated to help capture life’s most meaningful chapters and turn everyday moments into lasting stories.






























