Axel & Ash

HANNA AXELSSON SAHLEN, aka. AXEL is a creative soul from Sweden with a mind  full of ideas. Usually seen with a camera around her neck she has an obsession for photography, design, film, road trips, great stories, yoga, palm trees, raw food treats and the surf. Known for being an avid story-teller she has always been passionate about creating and sharing beautiful stories about all walks of life. Before turning into a full-time Design house director, Axel made her career in Film & TV, freelancing as a producer, cinematographer and editor in Perth, before landing her dream job as a TV studio director for SVT, Sweden & ABC, Sydney. It was during her TV-days that the idea for creating books came up and the side-hustle and passion soon grew into a full time business, which has now taken her all over the world selling her books in over 19 countries, and more to come!

​

Discover more at Axel & Ash.